Retail Adoption — E-commerce

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AI for merchants, marketplaces and marketing

Platform Updates Ecom Tools Marketing AI Retail Adoption Conversational Commerce

E-commerce

AI for merchants, marketplaces and marketing

A store aisle lined with stocked shelves and numbered aisle signage

Global

Retail Adoption

Six weeks out from Q4, three quarters of the biggest US retailers still have no direct line to a shopping agent

Almost the entire AI-shopping leaderboard reshuffled in a single quarter, and the catalogues agents will recommend from this holiday are being prepared now.

Chandni Melwani

Global · Aug 20, 2026

Retail Adoption

AI sent Shopify eight times more traffic. It sent thirteen times more orders.

When orders grow faster than visits, the visitors are different. Shopify's numbers say AI-referred shoppers arrive closer to buying than anyone else.

A merchant checking a package against her phone beside a laptop and stacked boxes

Chandni Melwani · Global · Jul 23, 2026

Retail Adoption

AI-referred shoppers convert 54% better — if the model can read your site

These shoppers show up already researched, an assistant having done the comparison first, so they land closer to the buy than a retailer's other traffic.

Two hands at a shop counter, one touching a blank point-of-sale screen and the other holding a curling paper receipt

Chandni Melwani · Jul 19, 2026

E-commerce

Six weeks out from Q4, three quarters of the biggest US retailers still have no direct line to a shopping agent

AI sent Shopify eight times more traffic. It sent thirteen times more orders.

AI-referred shoppers convert 54% better — if the model can read your site

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