AI for merchants, marketplaces and marketing
AI for merchants, marketplaces and marketing
Platform Updates
The get_cart and update_cart tools on Shopify's Storefront MCP server reached their August 31 deprecation date. Agents that have not moved to the UCP Cart MCP will try to add items to a cart that no longer answers.
Chandni Melwani
Aug 31, 2026
Platform Updates
The Additional Scripts field on the Thank you and Order status pages stopped executing for stores on non-Plus plans on August 26. Orders keep flowing, so nothing looks wrong.
Chandni Melwani · Global · Aug 28, 2026
Marketing AI
Meta has the Ad Library, Google has the Ads Transparency Center, TikTok has a Commercial Content Library for Europe. The AI answer surfaces have nothing.
Chandni Melwani · Global · Aug 21, 2026
Retail Adoption
Almost the entire AI-shopping leaderboard reshuffled in a single quarter, and the catalogues agents will recommend from this holiday are being prepared now.
Chandni Melwani · Global · Aug 20, 2026
Marketing AI
One SFTP upload, one extra field, and OpenAI builds the ad from your catalogue at serve time.
Chandni Melwani · Global · Aug 11, 2026
Platform Updates
Four to five cents a message, not a conversation. And on October 1 your human agents' replies start costing money too.
Chandni Melwani · Global · Aug 5, 2026
Marketing AI
Same catalogue, different shelf. Only 0.8% of products showed up on both surfaces for the same query on the same day.
Chandni Melwani · Global · Aug 4, 2026
Platform Updates
Put a product in a campaign and every order it gets counts as the campaign's. TikTok says that's the design, and there's one way to check it.
Chandni Melwani · Global · Jul 29, 2026
Platform Updates
A New York disclosure law took effect in June. Amazon just turned it into a platform rule, with a specific metadata keyword, worldwide.
Chandni Melwani · North America · Jul 24, 2026
Retail Adoption
When orders grow faster than visits, the visitors are different. Shopify's numbers say AI-referred shoppers arrive closer to buying than anyone else.
Chandni Melwani · Global · Jul 23, 2026
Conversational Commerce
A shopping agent and an onboarding agent are the expected part. The dispute agent is the one that tells you where this is actually stuck.
Chandni Melwani · Europe · Jul 22, 2026
Conversational Commerce
A million businesses already run one. Meta says paid tiers are coming, and has not said what the meter is, which is the number merchants should be waiting on.
Chandni Melwani · Global · Jul 21, 2026
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