Commerce

Retail Adoption

AI sent Shopify eight times more traffic. It sent thirteen times more orders.

When orders grow faster than visits, the visitors are different. Shopify's numbers say AI-referred shoppers arrive closer to buying than anyone else.

Chandni Melwani · Global

Conversational Commerce

Everyone is building agents that buy things. Mastercard is building the place to argue about what they bought.

A shopping agent and an onboarding agent are the expected part. The dispute agent is the one that tells you where this is actually stuck.

Chandni Melwani · Europe

Conversational Commerce

Meta is turning every WhatsApp and Instagram DM into a storefront, and starting to charge for it

A million businesses already run one. Meta says paid tiers are coming, and has not said what the meter is, which is the number merchants should be waiting on.

Chandni Melwani · Global

Marketing AI

Ads are moving into AI search, and there is now a scoreboard for how your brand shows up

The measurement layer usually shows up before the ad money does. For AI search, it just did.

Chandni Melwani

Retail Adoption

AI-referred shoppers convert 54% better — if the model can read your site

These shoppers show up already researched, an assistant having done the comparison first, so they land closer to the buy than a retailer's other traffic.

Chandni Melwani

Conversational Commerce

Google AI Mode now fills your grocery cart, collapsing the path from search to sale

Task completion arrives inside a search product with a billion monthly users, and the trip to your site is the part it removes.

Chandni Melwani

Platform Updates

Amazon sellers have until July 27 to shorten their titles, or its AI does it for them

A shorter title cap and a new AI-only field, arriving on a two-week clock.

Chandni Melwani

Platform Updates

The AI checkout standard that debuted at NRF in January is now default infrastructure. Walmart was just the headline act.

Google's Universal Commerce Protocol debuted at NRF in January 2026 and is now default infrastructure, with Walmart live and Shopify on by default. Here's what ecom operators should do.

Chandni Melwani · US

Platform Updates

AI agents can now shop your Shopify store. Shopify turned it on for everyone.

Shopify's Universal Commerce Protocol is now default on every store. Products are auto-discoverable in ChatGPT and Copilot. Here's what operators should do.

Chandni Melwani · Global

Conversational Commerce

Agentforce Commerce GA: AI Traffic Converts 8x Social

Salesforce Agentforce Commerce launches with ChatGPT integration. AI-referred traffic converts at 8x social media rates. What ecom operators need to do now.

Chandni Melwani · Global

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