AI for merchants, marketplaces and marketing

E-commerce

AI for merchants, marketplaces and marketing

A woman in a denim jacket at a white desk photographs a string-tied cardboard parcel with her phone, with a laptop in the foreground and more parcels stacked behind her

Conversational Commerce

TikTok makes UCP a condition of its in-feed checkout

TikTok says brands that sell through its new in-feed checkout stay the merchant of record. Salesforce tells its Commerce Cloud stores they own the customer relationship, and expects its rollout to begin in the first quarter of 2027.

Chandni Melwani

Chandni Melwani

Oct 7, 2026

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