TikTok says brands that sell through its new in-feed checkout stay the merchant of record. Salesforce tells its Commerce Cloud stores they own the customer relationship, and expects its rollout to begin in the first quarter of 2027.
A million businesses already run one. Meta says paid tiers are coming, and has not said what the meter is, which is the number merchants should be waiting on.
Salesforce Agentforce Commerce launches with ChatGPT integration. AI-referred traffic converts at 8x social media rates. What ecom operators need to do now.